A Pagan Supporter is somebody who supports the growth of Pagandom while themselves
remaining a part of the modern society.
A Pagan Shopper is someone who shops in a way to support the growth of
For our purposes Pagandom is a social order where power is
distributed - both economic power and cultural power - so that people tend to
belong to small natural communities which have some real ability to look after
their own economics affairs and develop their own culture.
(NB When talking about Pagandom in this way we don't mean that everybody has
to worship specific gods - what matters is that they have self-determination in
deciding what gods to worship and what stories to tell each other.)
Pagandom is made up of small communities and small businesses. So some basic
rules for Pagan Shopping might be:
1. Support a small business rather than a large one.
2. If possible support a small business that supports other small businesses.
(e.g. an independent shop that buys product from small producers)
3. Support local producers in preference to distant ones.
-Firstly it is easier to get to know local producers personally so that you
develop a relationship with them that is not purely commercial.
-Secondly if everybody supports their local producers then lots of different
small businesses would be supported rather than one big national or
What is a Supermarket?
A supermarket is a retail operation of a corporate giant. Corporate giants are
'man-giants' - i.e. giants made up of people as opposed to 'earth-giants' or
other kinds of giants.
Corporate giants can also be called 'Pyramid Giants' because their command
structure is in the shape of a pyramid with a few people at the top who give
instructions to a larger number of subordinates and so on down the chain of
command. Because corporate giants are run by a few people at the top they can
also be called Oligarchic Giants - (maybe oligiants or Olly Giants for short?)
A feature of a giant is that it is massively larger than an individual human
being. Since a giant is massively larger than you it tends not to care about
you all that much - from a giant's perspective you look tiny and insignificant.
When you shop at a supermarket you give the Business Giant a gift of money in
exchange for a product that you want. The money you give the Business Giant
feeds it and helps it to grow bigger.
As a Business Giant gets bigger and more powerful it is able to use its strength
to clobber other smaller businesses that are competing with it. For instance
having greater financial reserves than smaller businesses it can lower its
prices temporarily to outcompete its smaller rivals until they go bust and then
raise its prices back up again. A Business Giant will also have greater lobbying
power with government than smaller businesses and can try and get a government
to take actions that skew the field of competition in favour of itself.
When allowed free rein Business Giants have a tendency to expand and gobble up
their smaller rivals so that progressively fewer and fewer businesses control
more and more of the economic activity. With fewer businesses to choose from
then individuals have less and less choice in who they go to to gain what they
need. This means they have less influence with the business concerned and have
to take what it offers at the price it offers or go without.
In a Pagan society people would have influence because they would be running
businesses themselves or at least would often know those running the business in
a social context. While normally supporting their local businesses - if things
go badly wrong they still have the option of finding another slightly more
A Pagan Society will only come about where people develop a Pagan Attitude.
The Pagan Attitude says that you should try and support the processes that
lead to a more Pagan society of distributed economic and cultural power even
when you could lose out in some other way in the short-term. A Pagan Shopper
is someone with a Pagan Attitude when they go out shopping.